Twitter Engagement or Lack Thereof

Although we are well into the age of social media, I am still very surprised (and perhaps a little annoyed) at just how integral platforms like Twitter have become for business and communication professionals alike. As a journalism and public relations student, it’s all I ever hear on the news and in classes these days. Twitter this, Twitter that. What’s trending on Twitter? A Twitter controversy (oh my!).

There’s no denying that it’s become an important place for communicators to share news and content, interact with others, and engage their followers. But just how much activity is really taking place? According to an article from the Wall Street Journal, reports show that many Twitter users may be sound asleep.

Twopcharts, a Twitter activity monitoring website, reports that 44% of the 974 million existing Twitter accounts have never sent a tweet. Furthermore, 30% have only sent 1-10 tweets, and only 13% have written at least 100 tweets.

Pretty staggering numbers, right?

I have to admit that this comes as a bit of a relief to someone like me, who reluctantly joined the Twitter arena very late in the game. I personally find it very exhausting and time consuming to constantly be tweeting, retweeting, and scrolling through my news feed, all the while maintaining my other social networks.

But this is the world we live in. It has been repeatedly power-drilled into my skull that if you aren’t using Twitter, you’re doing yourself a disservice as a communications professional. Whether or not that’s true, I can agree with and understand the value of the conversation Twitter has created. I also recognize the need to stay current with communication trends as a journalist.

So I guess I’ll just have to tweet more.

As I work on building a social media presence and increase my level of engagement, I can at least take comfort in the fact that I’m not the only one struggling to stay active on Twitter.

 

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